Edyta Design Studio

As the HubSpot CMS Developer, HubSpot Admin, and Data Architecture Lead, I engineered the entire website experience on top of HubSpot’s CRM-powered content ecosystem. This project required full-stack HubSpot development, CRM schema design, custom integrations, automated data handling, and a completely custom-coded CMS theme.

HubSpot CMS Development & Custom Theme Engineering

• Designed and developed a fully custom HubSpot CMS theme including templates, global partials, custom modules, and reusable components built to scale.

• Implemented dynamic page rendering using HubSpot Serverless Functions, CRM object queries, and HubDB lookups.

• Built a component library using HubL, JavaScript, and CSS, enabling marketers or non-technical editors to update content without touching code.

• Created flexible, drag-and-drop modules with configurable fields, advanced conditional logic, and theme-level settings.

• Delivered a highly responsive, mobile-first UX with performance optimizations, accessibility best practices, structured metadata, and SEO-optimized code.

CRM-Driven Website Architecture

• Designed the underlying custom CRM object structure, including multiple custom objects with custom relationships and associations.

• Mapped relational data between custom objects, standard CRM objects, HubDB tables, and CMS pages to power dynamically generated content.

• Configured object schema properties, relationships, automated association updates, and custom pipelines where needed.

• Established governance: naming conventions, object strategy, property definitions, user permissions, and long-term data model scalability.

HubDB + Custom Objects + Blog + CMS Fusion

• Combined HubDB, Custom Objects, and CMS Pages to create modular, data-driven experiences.

• Used HubDB for structured tabular data (e.g., lists, categories, repeatable content blocks) requiring quick updates and filtering.

• Used Custom Objects for relational, CRM-owned content connected to real business operations, contacts, or internal workflows.

• Integrated standard HubSpot Blog posts with the custom theme to maintain design consistency and reuse CMS components across systems.

Custom API Integrations & Automation

• Built custom API endpoints and HubSpot serverless code with GraphQL to:

  • Sync CRM data to HubDB.

  • Fetch and render CRM object data dynamically on front-end pages.

  • Update object associations automatically.

  • Generate pages and sections based on CRM data changes.

• Implemented HubSpot Workflows + Custom Code Actions to automate:

  • Object creation or updates.

  • Data validation & property mapping.

  • Publishing processes and CRM-to-CMS sync tasks.

Marketing Operations & Admin Enablement

• Configured permissions, user roles, system settings, monitoring dashboards, object pipelines, and automations.

• Built internal documentation for editors and marketers using the new theme and CRM-connected content.

• Set up HubSpot reporting for website engagement, CRM data quality, and content performance.

• Managed ongoing CMS governance, updates, data hygiene, and iterative improvements post-launch.

End-to-End Ownership

From UX and sitemap architecture → to front-end development → to CRM schema design → to API automation → to HubSpot Admin governance —
I owned the full lifecycle of this HubSpot CMS implementation.

The result is a highly scalable, data-driven website that blends CMS + CRM + automations + custom development, designed for long-term maintainability and growth.